The New Pour: How Gen Z Is Ditching Binge Culture for Chill Wines
For years, headlines warned that Gen Z was walking away from alcohol. Dubbed the “sober-curious generation,” young adults were swapping standard drinks for functional adaptogens, non-alcoholic craft beers, and early nights. Gen Z isn’t entirely abstaining—they are drinking differently. Instead of sugary pre-mixed cocktails, high-ABV shots, or cheap beer, a major shift is underway: young drinkers are turning to wine.
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